Carew on Horse

PR Stunts Can Pay Big Dividends — How WestJet and Cowboy Author Carew Papritz Won our Hearts — and Our Minds Followed

Take a look at this wordpress blog from The Book Publicist, Scott Lorenz re: Carew Papritz’s “PR Stunt” in doing the first ever e-book/digital book signing on horseback at Barnes & Noble Booksellers in Tucson, AZ.

http://thebookpublicist.wordpress.com/2014/03/11/pr-stunts-can-pay-big-dividends-how-westjet-and-a-cowboy-author-won-our-hearts-and-our-minds-followed/