PR Stunts Can Pay Big Dividends — How WestJet and Cowboy Author Carew Papritz Won our Hearts — and Our Minds Followed
Take a look at this wordpress blog from The Book Publicist, Scott Lorenz re: Carew Papritz’s “PR Stunt” in doing the first ever e-book/digital book signing on horseback at Barnes & Noble Booksellers in Tucson, AZ.